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“I got so much out of All In that I wanted to take the time to write you a quick testimonial to say thankyou. I'm happy for you to use my name attached to it.

As a coach who has been stuck on the starting line for a long time, this book has been a life raft for me. Just by implementing each step as I read it I've already signed 4 new clients, and turned down another who didn't fit the bill.

The clarity I've found in following the processes in this book has helped me finally overcome the initial overwhelm of starting a coaching business, but I also now have a realistic roadmap for the long haul ahead. This book is much needed signal in a sea of business-guru noise. Thanks again”

- Michael

“There are certain books that we should have on our business bookshelf. Here’s one that I can’t recommend highly enough: John’s “all in.” I’m a huge fan of John’s work and have been since I started working with him. John’s work - his emails, podcasts, his Creator Club program with his wife Ruby - embraces what it takes to be a successful coach or creative business owner. I believe the skills he covers in this book will help you get there.”

- Amy Bowe, Warrior School, www.warriorschool.carrd.co